While current students are searching for the right college in a much different way than their parents, putting educational opportunities in the hands of students primed for making this big decision has had some advantages. Where their parents may have only ever heard stories of the potential colleges they were deciding between, most students today will have had established a connection with a college through phones before even applying. To forge a connection with Gen Z in a competitive space, college marketers, recruiters and other professionals must meet them where they live and deliver content to fit their ever-shifting preferences. Many students use social media platforms and other resources consistently throughout the day. Colleges and universities that want to reach those individuals need to use those platforms to create an opportunity to do so. Many organizations are doing just that, allowing these organizations to connect with students across the country (and even around the world) in a cost-efficient but highly effective way. For more information on the ways in which colleges are reaching their potential students, read on to the infographic accompanying this post.